Sciences de Gestion
URI permanent de cette collectionhttps://dspacee.univ-temouchent.edu.dz/handle/123456789/754
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Item الرقابة المالية من منظور الإقتصاد الإسلامي والإقتصاديات المعاصرة(University of Ain Temouchent, 2025) قدير أحمد; قريش أحمدItem دور لوحة القيادة في تحسين الاداء في مؤسسة عمومية دراسة ميدانية مستشفى الدكتور بن زرجب عين تموشنت(University of Ain Temouchent, 2026) بن صافي عبد الكريم; بلخير حبيب; بن سليمان نجيبThis study aims to highlight the role of dashboards in improving performance within the Dr. Benzerdjeb Hospital in Ain Temouchent. It does so by examining their current use and their contribution to supporting management and decision-making, analyzing their impact on developing administrative and service performance, and identifying the main obstacles that limit their effectiveness. To achieve these objectives, the study employed a descriptive-analytical approach, utilizing a questionnaire as the primary data collection tool. Data was collected from a sample of 39 hospital employees, and then analyzed using SPSS software with several statistical methods, including arithmetic means, Cronbach's alpha coefficient, Pearson's coefficient, and linear regression. The study concluded that there is a statistically significant positive relationship between dashboard use and improved performance within the hospital. It demonstrated that dashboards contribute to performance monitoring, improved coordination, decision-making support, enhanced quality of healthcare services, and reduced waste. Furthermore, they promote a culture of evaluation and follow-up within the hospital. The results also showed that the actual use of dashboards significantly impacts performance development, thus supporting the study's hypotheses. The study also revealed some obstacles, most notably a lack of training and development, weak digital tools, and infrequent data updates.Item الرقمنة و التحديث الإداري(University of Ain Temouchent, 2026) براهمي مروة; علي دحمان محمدThis study aimed to identify the impact of digitalization on supporting administrative modernization within the Sonelgaz Corporation of Ain Temouchent by analyzing the contribution of digital transformation to improving administrative performance efficiency and developing management methods within the company. The study adopted the descriptive analytical approach as the most suitable method for such applied studies. A questionnaire was used as the main data collection tool on a sample of 50 employees and executives of the institution. Data were analyzed using SPSS through several statistical methods, including arithmetic means, standard deviations, and linear regression analysis. The study concluded that digitalization has a statistically significant positive impact on administrative modernization, as it contributed to accelerating task completion, reducing administrative errors, improving coordination between departments, and enhancing administrative performance efficiency within the institution. The results also showed positive attitudes among respondents regarding the importance of digital transformation in developing administration and improving work quality.Item أثر التسويق الإلكتروني في تحسين جودة الخدمة(University of Ain Temouchent, 2026) بن عمارة بوزيان تقي الدين; بن مسعود نصر الدينThis study aimed to highlight the impact of e-marketing on service quality—a practice that has become a fundamental pillar and an indispensable element for economic institutions in general, and service-oriented ones in particular. This significance stems from the role it plays and the immense benefits it yields for the organization, such as improving service, attracting customers, and achieving a competitive advantage. Service-oriented institutions in Algeria are among those most familiar with this subject; therefore, we conducted a field study at the Algérie Télécom agency in Aïn Témouchent. Questionnaires were distributed to a purposive sample of 32 individuals—comprising both employees and customers—to collect and analyze data and derive final results and insights. We utilized the SPSS (version 26) statistical software package. Following the data analysis and hypothesis testing, we arrived at the following results: E-marketing influences service quality, as evidenced by a statistically significant relationship between the two; furthermore, it was concluded that customers hold a positive impression regarding both e-marketing and service quality at Algérie Télécom.Item cpa الذكاء العاطفي ودوره في تحسين جودة التعامل مع الزبائن دراسة حالة بنك(University of Ain Temouchent, 2026) بن صالح سليمان; بن سليمان ياسين; نايت ابراهيم بوسعدThis study aimed to identify the impact of emotional intelligence on improving the quality of customer interaction, as well as to explore the reality of emotional intelligence skills among employees of the Credit Populaire d'Algérie (CPA) and how this reflects on the quality of interaction perceived by customers. To address the research problem, both descriptive and analytical approaches were employed. Additionally, a questionnaire was designed and distributed to a study sample consisting of 109 individuals. The data was analyzed using the SPSS software to ensure accurate and reliable results. The study concluded that there is a statistically significant impact of emotional intelligence on the quality of customer interaction within the investigated bank. The results also revealed a positive impact of emotional intelligence dimensions (such as self-awareness, empathy, and social skills) on the quality of service interaction. This confirms that the emotional competence of the employee directly contributes to enhancing the methods of dealing with customers within CPA bank branchesItem دور التسويق الرقمي في بناء العامة التجارية للمؤسسة الناشئة "دراسة حالة مؤسسات ناشئة جزائرية(University of Ain Temouchent, 2026) سايح محمد فؤاد; مروان مولكرالوة; مداوي إيمانThis study aims to analyze the role of digital marketing in building brand equity within Algerian startups, by exploring actual practices and assessing their contribution to enhancing brand awareness and positioning in consumers’ minds. A Descriptive analytical approach was adopted, given its suitability for the research topic, using semi-structured interviews as the main data collection tool. The study sample consists of five Algerian startups selected through purposive sampling, operating in different sectors including language education, clothing commerce, and architecture. This diversity enables a comparative analysis reflecting the variety of the entrepreneurial ecosystem. Data were analyzed using content analysis techniques. The findings reveal that Facebook is the most widely used digital marketing platform in the Algerian context. The study also highlights sectoral differences in digital marketing practices, with influencer marketing being particularly effective in the clothing sector, while service-oriented businesses rely more on credibility building and direct customer interaction. Additionally, several challenges were identified, including the lack of specialized skills, weak strategic planning, and difficulties in maintaining consistent content production. The study emphasizes the need to institutionalize digital marketing functions within startups and adopt long-term strategies aligned with the specific characteristics of the Algerian market.Item قياس الثقافة المقولاتية لدى الطالب الجامعي(University of Ain Temouchent, 2026) عينة أسامة; أحمد توزانThis study aimed to measure the level of entrepreneurial culture among university students through a field study at the Entrepreneurship House at the University of Ain Temouchent. It also sought to examine the contribution of the university and the Entrepreneurship House in promoting this culture. The research adopted a descriptive-analytical method, utilizing statistical tools such as Pearson correlation coefficient and one-sample T-test. Results revealed a strong and statistically significant correlation between the university’s efforts and students’ entrepreneurial culture, while students’ personal characteristics showed no notable effect. The findings also confirmed that students possess an average or above-average level of entrepreneurial culture and that the Entrepreneurship House effectively achieves its goals in this regard. These results highlight the vital role of institutional support in fostering entrepreneurial spirit among students and call for further development of university initiatives in this field.Item دور رأس المال الفكري في تعزيز الابداع والابتكار في المؤسسة -دراسة حالة شركة هيبروك بوهران(University of Ain Temouchent, 2026) داودي عائشة يمينة; سيدي يخلف رزان كنزة; غلاي نسيمةThis study aimed to identify the role of intellectual capital in its dimensions (human capital, structural capital, relational capital) and its impact on enhancing creativity and innovation in Hyproc Shipping Company in Oran. In order to achieve the goal, the descriptive and analytical approaches were used, relying on the questionnaire as the main tool for collecting information supported by the interview, so that the number of individuals in the studied sample reached 61 individuals distributed between different departments in the company under study The data contained in the questionnaire were analyzed using the SpSSv26 statistical packages program, and the study reached a number of theoretical and applied results, the most important of which is the existence of a statistically significant effect of intellectual capital on creativity and innovation. It also became clear, based on in-depth analysis, that there is a statistically significant relationship between intellectual capital.Item اثر استخدام منصات التعليم الرقمي في تحسين الأداء التدريسي في الجامعة- دراسة حالة منصة موودل(University of Ain Temouchent, 2026) قرين مريم البتول; دريش زهرةThis study aimed to investigate the impact of using digital education platforms, specifically the Moodle platform, on improving the teaching performance of professors at Ain Temouchent University Belhadj Bouchaib. To achieve this objective, the study adopted a descriptive-analytical approach. A questionnaire was used the primary tool for data collection from a sample of 71 professors, and the data were statistically analyzed using SPSS software. The study reached several key findings, most notably the existence of a statistically significant impact of using the Moodle platform on developing the pedagogical performance of professors. Detailed results showed that the "Content Management Tools" dimension was the most influential factor in improving teaching performance, while other dimensions (design quality, communication tools, and assessment tools) did not show a significant impact when studied collectively. In light of these results, the study recommended intensifying training sessions for professors on interactive and evaluative platform use to ensure a transition from mere file storage to integrated digital education.Item هندسة الكفاءات البشرية الرقمية و دور التكوين المستمر في دعم التحول المؤسسي -دراسة حالة مؤسسة نفطال مديرية تلمسان التجارية(University of Ain Temouchent, 2026) سي بو عزة هاجر; باغور دنيا; نايت إبراهيم بوسعدThis study aimed to determine the impact of digital human competency engineering on achieving institutional transformation at the Naftal Commercial Directorate in Tlemcen, while highlighting the mediating role of continuous training in this relationship. To achieve this objective, descriptive and analytical approaches were adopted, relying on a questionnaire as the primary data collection tool applied to a sample of (82) respondents, supplemented by field interviews as a complementary tool. The collected data were statistically processed and analyzed using the Statistical Package for the Social Sciences (SPSS v.26) along with the PROCESS macro. The study revealed several theoretical and practical findings, most notably that continuous training plays a full mediating role, whereby the direct effect of digital competency engineering on institutional transformation becomes non-significant when the mediating variable is introduced. This confirms that continuous training represents the strategic channel and the primary operational mechanism for translating digital competencies into practical applications that support digital transformation within the organization Finally, the study proposed several recommendations, mainly emphasizing the need to continuously align training programs with the adopted technological updates.Item إجراءات و طرق ابرام الصفقات العمومية في المؤسسات العمومية الجزائرية(University of Ain Temouchent, 2026) مولاي مهدي; يبال محمد ياسين; محجوبة هشامLaw 23-12 governing public procurement contracts in Algeria regulates the procedures for awarding public contracts by establishing rules that ensure transparency and competition. It defines the preliminary steps, including determining the legal nature of the contract and preparing tender specifications. The law adopts the call for tenders as the main method of awarding contracts while allowing negotiation procedures in exceptional cases. These provisions aim to ensure equal treatment of bidders, rational use of public funds, and protection of the public interest.Item دور ميزانية الجماعات المحلية في تمويل التنمية المحلية(University of Ain Temouchent, 2026) عثماني فواز; قديد ياقوتThis study aimed to analyze the role of local authority budgets in financing local development projects through a field study conducted in the selected municipality, by measuring the impact of budget resources on project financing effectiveness and the contribution of the budget to local development. The study relied on a purposive sample of 45 employees working in the municipality. A questionnaire was used as the main data collection tool, and the data were analyzed using SPSS software through several statistical methods such as means, standard deviation, correlation, and linear regression. The study found a statistically significant effect of local budget resources on financing local development projects, in addition to a positive correlation between the variables, highlighting the importance of diversifying funding sources and improving local financial management efficiency. Keywords: Local government budgets, local development, local financing, Ain Temouchent municipalityItem الأعوان المكلفون بإعداد الميزانية العمومية(University of Ain Temouchent, 2026) خلدون نسرين خيرة; فقيه نور الهدى; علي دحمان محمدThis study aims to highlight the role of public accounting in organizing the budget execution process within Algerian public administrations, with a focus on the role of officials in charge of budget implementation under the new reforms introduced by Law 23-07 on public accounting and financial management rules. It also seeks to analyze the application of the separation principle between the authorizing officer and the public accountant, and its contribution to enhancing transparency and protecting public funds. The study adopted a descriptive analytical approach by first examining the theoretical framework of public accounting, then moving to the practical side through a case study of the Directorate of Commerce in the Wilaya of Aïn Témouchent, as a representative model of public institutions applying budget execution rules. VI The findings show that the new reforms have significantly improved financial management efficiency within public administrations by clearly defining responsibilities among stakeholders involved in budget execution, strengthening financial control, and promoting digitalization in administrative transactions. The results also indicate that budget execution officials, particularly the authorizing officer and the public accountant, play a crucial role in ensuring proper financial operations and safeguarding public fundsItem القيادة التحويلية في بيئات العمل الهجينة و اثرها على الابتكار التنظيمي(University of Ain Temouchent, 2026) بن صافي خديجة البتول; هنداوي محفوظThis study aims to measure the impact of transformational leadership dimensions—idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration—in hybrid work environments on organizational innovation. to conduct this study, a questionnaire was used as a data collection tool and distributed to 46 employees at the Cement Company in Beni Saf. all 46 questionnaires were retrieved and deemed valid for study. the data was processed using SPSS software, version 31. the results revealed that the level of transformational leadership practice was high, in contrast to organizational innovation within the studied institution. furthermore, a statistically significant impact was found between the dimensions of transformational leadership and organizational innovation at a significance level of ( \0.05\). The study concluded with a set of suggestions and recommendations, most notably the need for the institution to focus on organizational innovation, support creative ideas, develop training programs to cultivate capable transformational leaders, and hold regular meetings aimed at strengthening interpersonal relationships among employees.Item دور الهيكل التنظيمي في تعزيز الاتصال الداخلي وتحسين بيئة العمل(University of Ain Temouchent, 2026) بكايري سليمة; بردان اسماء; هنداوي محفوظIn light of the economic transformations and competitiveness witnessed by modern service institutions, the search for mechanisms to enhance internal performance and improve the work environment has become an inevitable strategic direction. Organizational structures are of paramount importance as a fundamental tool that contributes to defining the boundaries of authority and responsibilities, and directing the flow of data and information. From this perspective, this study aims to highlight the role of organizational structure as an independent variable in enhancing internal communication and improving the work environment as dependent variables. The study aimed to demonstrate the role of the dimensions of organizational structure (centralization, formality, and complexity) in enhancing internal communication and improving the work environment. To achieve the study's objectives and test its hypotheses, the descriptive-analytical approach was adopted, and a questionnaire was distributed Based on a sample of (50) employees at the Electricity and Gas Distribution Directorate (Sonelgaz) in the Wilaya of Ain Temouchent, analyzed using SPSS software, we obtained the following results: Increased centralization and formality lead to slower communication processes, while horizontal complexity related to job specialization contributes to improving communication quality. The organizational structure also contributes to improving the quality of the work environment and reducing ambiguity. We arrived at the following conclusions: Increased centralization and formality led to slower communication, while horizontal complexity within job specialization contributed to improved communication quality. The organizational structure also contributed to a better work environment and reduced job ambiguity.Item أثر التدريب على الكفاءة الوظيفية دراسة حالة بنك الفلاحة والتنمية الريفية(University of Ain Temouchent, 2026) شباب إلياس; غلاي نسيمةThis study aims to highlight the role and impact of training on improving the functional efficiency of improving of employees; with a case study applied to bank of Agriculture and Rural Development(BADR); Hammam bouhadjar. Branch Ain. Temouchent. The he research addresses a central problem regarding the extent to which training programs adopted by the bank contribute to enhancing the performance and skills of human resources To achieve the study objectives; a descriptive-analytical approach. Was used as the primary data collection tool for the practical part; distributed among a sample of the banks staff. The study concluded with several key results; most notably the existence of a statistically significant relationship between training and the development of functional competencies. Furthermore; the findings confirmed that continuous training contributes to reducing professional errors and increasing responsiveness to customer requirements. The study concludes with a set of recommendations emphasizing the necessity of updating methodologies to keep pace with the digital transformation in the banking sector.Item أثر التماثل التنظيمي في تحسين جودة الحياة الوظيفية دراسة ميدانية في مؤسسة توزيع الغاز و الكهرباء سونلغاز عين تموشنت(University of Ain Temouchent, 2026) تاج امينة غزلان; سيدي يخلف نسرين; منقوري منال ابتسامThis study aimed to examine the impact of organizational isomorphism, with its five dimensions (organizational similarity, membership, organizational commitment, organizational loyalty, and organizational citizenship behavior), on the quality of work life at the Electricity and Gas Distribution Directorate of Sonelgaz in Ain Temouchent Province. The study adopted a descriptive-analytical survey approach. A questionnaire was distributed to a random sample of 80 employees, from which 70 valid questionnaires were retrieved and analyzed using SPSS version 26. The results revealed a high level of organizational isomorphism (mean = 3.90) and a relatively high level of quality of work life (mean = 3.62). They also indicated a statistically significant positive correlation between the two variables (r = 0.623). Furthermore, stepwise multiple regression analysis showed that organizational similarity and organizational citizenship behavior were the most influential dimensions on quality of work life, while the other dimensions did not show a statistically significant effect. The study recommends the development of integrated strategies to unify organizational values, enhance material and moral incentives, and achieve a better balance between professional and personal life.Item دور القيادة الاخلاقية في توجيه القرارات الادارية نحو الاستدامة(University of Ain Temouchent, 2026) بن طاهر زين الدين; عميمر فضيلةThis study aims to analyze the role of ethical leadership in guiding sustainable administrative decisions within organizations. In a context marked by increasing economic, social, and environmental challenges, organizations are required to adopt management practices based on sustainability principles. The theoretical framework of this research highlights the key concepts related to ethical leadership and sustainable decision-making, as well as their main dimensions. Ethical leadership is based on values such as transparency, integrity, fairness, and responsibility, which positively influence organizational behavior and decision quality. Sustainable administrative decisions aim to achieve a balance between economic, social, and environmental dimensions, ensuring long-term organizational sustainability. This study emphasizes the strong relationship between these two variables, demonstrating that ethical leadership plays a crucial role in promoting responsible and sustainable decisions. The findings underline the importance of strengthening ethical practices within organizations to enhance decision quality and support long-term sustainability.Item société générale بولاية عين تموشنت اعتماد الخدمات المصرفية الإلكترونية عبر الهاتف المحمول و اثرها على جودة تجربة العميل الرقمية دراسة ميدانية على مستوى بنك(University of Ain Temouchent, 2026) مخفي الحسين; ملياني فاطمة الزهرة; نوالة مريمThis study aims to analyze the impact of mobile digital marketing on the digital customer experience at Société Générale Bank in Ain Témouchent, while highlighting the role of trust as a mediating variable between the two variables. To achieve the objectives of the study, the descriptive analytical method was adopted, and a questionnaire was used as the main tool for data collection from a convenience sample consisting of 50 bank customers. The collected data were analyzed using SPSS software through several statistical methods, including arithmetic means, Cronbach’s Alpha, Pearson correlation coefficient, linear regression, and mediation analysis. The findings revealed a statistically significant positive effect of mobile digital marketing on the digital customer experience. The results also showed that trust directly contributes to improving customer experience and plays a mediating role in the relationship between the variables. In addition, the study found that marketing services and digital features are among the most influential factors in enhancing the digital customer experience in the banking environment.Item دور لوحة القيادة في تحسين الأداء بالمؤسسة(University of Ain Temouchent, 2026) داود عبير نسرين; بن يمينة خيرةThe study aimed to identify the role of the dashboard in improving performance at the Dr. Ben Zergab Hospital in Ain Temouchent. A descriptive-analytical approach was adopted, using a questionnaire as the primary data collection tool, Distribution was limited to a random sample of 30 users from the institution’s Human Resources Sub-Directorate, comprising department heads and administrators of various ranks. The data obtained were analyzed using the SPSS statistical software by calculating arithmetic means, standard deviations, and correlation coefficients. The analysis revealed the significant contribution of the dashboard to improving human resources management, as well as the high level of performance among Human Resources Department staff. It also showed that personal and job characteristics (gender, age, educational qualification, and job title) do not influence the sample’s opinions regarding the dashboard and performance improvement, with the exception of professional experience, which influenced the sample’s opinions regarding the dashboard but did not affect performance improvement. The study also recommends the need to promote the use of the dashboard within healthcare institutions.