رقمنة الخدمات

Abstract

"This study aims to shed light on the reality of the use of the electronic payment service in Algeria, and the extent of the Algerian consumer's response from payment card users to this service, where about 110 observatons were collected from diferent ages and social groups. The descriptve analysis of the sample was used to know the attude of consumers on this subject. The results showed that there is no diference in the responses between the male and female groups, and on the other hand, the Algerian consumer has the desire and potental to use the electronic payment service, and has the ability to adapt to it in the future. Most of the responses indicated the positve background of the Algerian consumer towards the use of this service, and it was clear from the overall opinions that more incentve measures should be taken and informaton campaigns should be intensifed, as well as the generalizaton and expansion of the use of the electronic payment service in a way that beter serves the aspiratons of consumers in the future."