ANALYSE DU DISCOURS DES STEREOTYPES ET DES REPRESENTATIONS DANS LES PUBLICATIONS INSTAGRAM ET TIKTOK

Abstract

This research in language sciences examines the impact of Instagram and TikTok posts on the construction and dissemination of social stereotypes among young Algerians. Through a qualitative and multimodal analysis of a corpus of 50 popular posts (25 Instagram Reels and 25 TikTok videos), mainly produced by creators from Oran, the study highlights how digital content perpetuates gendered representations, notably femininity centered on aesthetics, masculinity based on strength, and a heteronormative model of the couple. Résumé The integration of short texts, performative hashtags, and visual elements, combined with algorithmic virality mechanisms, contributes to stabilizing and amplifying these stereotypes within the local digital sphere. Furthermore, linguistic hybridity (Darija– French–English) and specific cultural references reinforce the urban and contemporary digital identity of young users. This study emphasizes the importance of media education in fostering critical awareness of such representations, in order to prevent their passive acceptance and to promote a better understanding of discursive dynamics in the digital age."