الرقمنة ودورها في تحسين أداء المورد البشري في المؤسسة الجزائرية : دراسة ميدانية بمتوسطة عبد المجيد مزعاش عين تموشنت

Abstract

This study aims to identify the impact of digital transformation on human resources performance within Algerian educational institutions through a field study conducted at Abdelmadjid Mazach Middle School in Ain Temouchent Province. The study is based on a central problem concerning the extent to which digital transformation contributes to improving human resources performance and reshaping work patterns and management methods within educational institutions. The study adopted the descriptive analytical approach, which was considered the most appropriate for the nature of the topic. Interviews were used as the main tool for data collection from a sample of employees, administrators, and teachers within the institution. The research also relied on McLuhan’s Technological Determinism Approach, which considers technology a major factor in changing communication patterns and organizational structures within institutions. On the other hand, the study identified several challenges hindering the success of digital transformation, including weak digital infrastructure, lack of equipment, insufficient continuous training, and differences in employees’ acceptance of digitalization due to variations in professional experience and organizational culture. The study concluded that the success of digital transformation in educational institutions depends not only on providing technological tools, but also on supporting continuous training, strengthening digital culture, and creating a flexible organizational environment capable of adapting to modern changes.