أثر المنتجات المالية الاسلامية وتنوعها على تحقيق رضا الزبون. دراسة ميدانية للزبائن في بنك البدر لوكالتي عين تموشنت وتلمسان

Abstract

"The study aimed to clarify the extent to which islamic financial products and their diversity impact customer satisfaction ,as well as to highlight the importance if this diversity in meeting customer needs in light of the evolution of banking Transaction, to achieve this goal a questionnaire was distributed to a sample of customers at several banks that implement islamic banking in Algeria including the bank of agriculture and rural development ,the study seeks to collect the necessary primary data to analyze the relationship between the diversity of islamic financial products and the level of customer satisfaction . The study concludes that there is a statistically significant relationship between the diversity of islamic financial products such as :murabha , ijara mudaraba and istisnaa and customer satisfaction this indicates the importance of providing Sharia compliant financial solutions that meet the needs of various customer segments and contribute to strengthening trust in banking institutions