دور ادارة الموارد البشرية في تحقيق الميزة التنافسية

Abstract

"This study aimed to identify the contribution of HRM in achieving competitive advantage. To achieve this, we examined two aspects in this study: a theoretical aspect and an applied aspect, relying on the descriptiveanalytical method. The applied aspect includes a field study of the Bank of Agriculture and Rural Development, with the aim of assessing the extent to which the institution adopts HRM in supporting its competitiveness. The students concluded from this study that adopting HRM and adhering to its requirements and conditions contributes to creating a competitive advantage for the institution, And it is necessary to maintain human competencies, considering them the fundamental pillar in achieving competitive advantage"