إدارة الجودة الشاملة كمدخل استراتيجي لتحقيق الميزة التنافسية في المؤسسات

Abstract

This study aims to clarify the relationship between Total Quality Management and competitive advantage at the level of Algeria Telecom in Ain Temouchent. The study relied on a purposive sample consisting of 36 employees, and the SPSS v26 software was used to analyze the questionnaire data. The study concluded that there is a positive impact of Total Quality Management on competitive advantage. It also led to a set of recommendations. emphasizing the necessity of adhering to the implementation of Total Quality Management in order to achieve outstanding performance that contributes to gaining a competitive advantage