الادمان على مواقع التواصل الاجتماعي و علاقاتها بجودة الحياة لدى طلبة الجامعة : دراسة ميدانية على عينة من طلبة جامعة عين تموشنت

Abstract

This study aimed to explore the relationship between social media addiction and quality of life among university students, through a field study conducted on a sample of students. The research examined the extent of students' use of social media platforms such as Facebook, Instagram, TikTok, and others, and the impact of this excessive use on various aspects of their lives: psychological, social, academic, and health-related. Based on this context, the following research questions were raised: ● Is there a statistically significant correlation between social media addiction and quality of life among university students? ● Are there statistically significant differences between males and females in the level of social media addiction? ● Are there statistically significant differences between males and females in the level of quality of life? To address these questions, we formulated hypotheses as provisional answers. To test them, we adopted the descriptive correlational approach, using appropriate tools to collect data. These tools included the Social Media Addiction Questionnaire (SMAQ) developed by a group of researchers in 2016, and the WHOQOL-BREF Quality of Life scale developed by the World Health Organization. The instruments were administered to a sample of 200 male and female students enrolled at Belhadj Bouchaib University during the 2024–2025 academic year. To answer the research questions, we used SPSS V22 statistical software, employing the following statistical methods: Mean, standard deviation, T-test, Pearson correlation coefficient, and Cronbach’s alpha. The study yielded the following key results: ● There is a statistically significant negative correlation between social media addiction and quality of life among university students (r = -0.388), indicating a moderate inverse relationship between the two variables. ● There are statistically significant gender differences in social media addiction levels, where the mean score among males was 2.073 (SD = 0.350), and among females 2.031 (SD = 0.326), pointing to a noticeable difference in addiction levels between the two groups. ● There are also statistically significant gender differences in the level of quality of life. The mean score among males was 3.862 (SD = 0.632), while among females it was 3.697 (SD = 0.469), indicating a slight advantage in males' perceived quality of life. In conclusion, the results highlight that understanding the nature of the relationship between social media addiction and quality of life requires a holistic perspective that integrates psychological, social, and technological dimensions. This understanding could support the development of effective interventions to promote a balanced use of digital tools and enhance students' quality of life in our society.