Technolecte ordinaire des courtiers immobiliers de la ville d’Ain Temouchent en contexte informel : analyse sociolinguistique et discursive

Abstract

This study analyzes the linguistic practices of informal real estate brokers in the wilaya of Aïn Témouchent, located in western Algeria. The analysis reveals a trilingual stratification of real estate lexicon: French borrowings for technical domains, Algerian Arabic(darja) and Témouchent dialectal for social interactions. This linguistic hybridization produces remarkable lexical creativity with neologisms, hybrid compositions and euphemistic metaphorizations. - The observed technolect mobilizes specific discursive strategies (urgency argumentation, euphemization) that compensate for the absence of formal legal framework. The sociolect functions as a marker of professional belonging and instrument of social distinction, revealing identity negotiation between tradition and modernity.