دور القيادة الاستراتيجية في تعزيز الميزة التنافسية للمؤسسات-دراسة حالة

Abstract

This study highlighted the vital role that strategic leadership plays in enhancing competitive advantage, through a case study of the Béni Saf cement plant, which was the focus of our field research aimed at applying theoretical concepts to practical reality. More than 90 questionnaires were distributed to a sample of employees from various managerial levels, with the goal of collecting objective data about the reality of strategic leadership within this plant and assessing its impact on the company’s performance in attaining its competitive advantage. The results showed that strategic leadership has a weak but positive effect on enhancing the competitive advantage in this plant. The study also confirmed that effective strategic leadership contributes to improving production quality, reducing costs, and increasing customer satisfaction—factors that enhance the company’s sustainability and competitive superiority.