إستراتيجية المؤسسة في تطبيق إدارة الجودة الشاملة دراسة حالة بنك الجزائر الخارجي

Abstract

Destruction of total quality is a growing entrance to raise the level of service at the level of banking institutions, as the latter is the main financier of the local economy and a reflection of the extent to which they comply with international standards attributes of quility requirements of different customers and then the application of total quality management which requires the cooperation of all individuals at the level of each banking institution in order to meet the needs and desires of customers and then the ability to face competition and stay in the market and achieve all long-term goals total quality management baffles an excellent method in the banking institution and its application requires a set of requirements that begin with the acquisition and commitment of the senior management to its application and this is So that the model of built to achieve internal and external customer statisfaction the banking institution