تحديات التجارة الالكترونية في الجزائر

Abstract

"This study aims to shed light on the challenges of electronic commerce in Algeria and the obstacles that hinder its development, as well as to analyze the extent of the Algerian society’s acceptance of this modern type of transactions. The study focused on understanding the general concept of electronic commerce, its characteristics, and its stakeholders, in addition to the legal framework that regulates it in Algeria. The questionnaire was chosen as the data collection tool. However, a questionnaire that contains a set of items requires validity verification by presenting the items to a group of experts. It also requires reliability verification, which means the consistency and coherence of the items it contains. The reliability coefficient is calculated using Cronbach’s alpha coefficient, and cross-tabulation tables. The results showed that e-commerce in Algeria is still in its early stages and faces several difficulties. The most prominent among them are: weak digital infrastructure, inefficiency of electronic payment systems, and the limitations of the legal framework, as well as lack of awareness. The study proposed appropriate solutions to overcome the challenges facing e-commerce in Algeria. Through the use of the questionnaire tool, the study concluded the importance of setting supportive legal and technical policies and promoting digital culture among individuals, in order to create an environment that fosters the growth of e-commerce and ensures the protection of all involved parties."