دراسة في كتاب "التواصل اللغوي في الخطاب الإعلامي - من البنية إلى الأفق التداولي

Abstract

This research aims to study the book “Linguistic Communication in Media Discourse from Structure to the Pragmatic Horizon،” a descriptive and analytical study، and to examine the concept of communication and discourse and its relationship to media and advertising، and to trace its historical path and development، from its emergence and establishment in Western studies to Transmission and reception in Arabic studies and its reference in linguistics، with a focus on its relationship to advertising discourse