جودة الخدمات البنكية و دورها في تحسين الأداء المالي للبنوك دراسة حالة بنك الجزائر الخارجي – وكالة عين تموشنت

Abstract

"We conclude through the study that banking services represent a major role in the banking sector, and adding the concept of quality to them leads to improving and developing the products of this sector, in order to create a unique competitive advantage to compete with its competitors in the banking market, as banks carry out their activities mainly in The field of banking and financial services, and therefore they must provide high-quality services to satisfy the needs and desires of customers and obtain their loyalty. The study we are examining aims to shed light on the role that the quality of banking services plays as an input to improving financial performance in commercial banks and the extent of their ability to achieve customer satisfaction and create and increase the competitiveness of these banks"