دراسة تحليلية قياسية لأثر التحول الرقمي على الأداء المالي للمؤسسة خلال الفترة بين 2004-2014

Abstract

This study aims first to identify the impact of digital transformation on the financial performance of an economic enterprise, as the study was conducted on the Electricity and Gas Distribution Company of Ain Temouchent Province during the period (2017-2019). The descriptive analytical method was used, relying on a questionnaire as the main tool to collect data from a sample of 35 employees. Second, a benchmarking study was conducted to highlight the effect of digital transformation on the financial performance of commercial banks in Algeria during the period (2004-2024), relying on the ARDL model in the short and long term. Accordingly, the study reached a set of the following findings: there is a positive effect of digital transformation on the financial performance of the economic enterprise under study by raising the financial profitability of the services provided and achieving a high degree of liquidity. It also appeared that there is a positive relationship between the ATM index, the granted loans index, the electronic payments index, and the mobile phone and internet users index on the financial performance of commercial banks in Algeria during the study period in both the short and long term. Keywords: Digital Transformation ،Financial performance ،Sonelgaz Company،Commercial