القيادة الابداعية و علاقتها بالسمعة التنظيمية :دراسة ميدانية لدى الموظفين الإداريين بجامعة عين تموشنت

Abstract

This study aimed to explore the relationship between creative leadership and organizational reputation among employees of the University of Belhadj Bouchaib Ain Temouchent. The study relied on the descriptive approach. The study sample consisted of 70 administrative employees at the University of Belhadj Bouchaib. Then, the creative leadership questionnaire taken from the study (Bouhoush and Ziraa, 2023) was used, consisting of 20 paragraphs, then only 18 were retained. As for the organizational reputation scale, it was taken from the study (Bousbet Abdel Wahab, 2023) It was relied upon as is and may consist of 21 paragraphs, after analyzing the results statistically using the Social Sciences Statistical Package(spss27). The study reached the following results: There is a statistically significant correlation between creative leadership and organizational reputation among administrative employees at Belhadj Bouchaib Ain Temouchent University - There are no statistically significant differences in the level of creative leadership among administrative employees due to the gender variable. - There are no statistically significant differences in the level of organizational reputation among administrative employees due to the gender variable. - There are no statistically significant differences in the level of creative leadership among administrative employees due to the seniority variable. Hypothesis 4: There are no statistically significant differences in the level of organizational reputation among administrative employees due to the seniority variable University due to the variable of professional experience