Etude sémio-pragmatique des affiches publicitaires algériennes du mois de Ramadan 2026

Abstract

This following thesis focuses on the semiopragmatic analysis of ten Algerian advertisements broadcast during the month of Ramadan 2026. The aim of this study is to analyse the discursive, cultural, and symbolic strategies used to influence the public. This thesis is based on two complementary approaches: the Peircean semiotic approach to analyse the signs and symbols present in advertising posters, and J. L. Austin's theory of speech acts with the intention of examining the pragmatic mechanisms of influence exerted on the public. This is achieved through the creation of a questionnaire based on Austin's principles. The results obtained aim to determine to what extent Ramadan advertisements influence cultural and social values, creating an emotional and behavioural impact on the public.