العوامل المؤثرة في سلوك المستهلك اتجاه المنتجات المحلية

Abstract

The study of consumer behaviour is considered important ,difficult and complex studies at the same time. so ,our study has been directed towards factors influencing A lgerian consumer behaviour towards local products ,in view of the recorded results ,it is concluded that the purchasing behaviour of the Algerian consumer is remarkably changing from one individual to another ,as a result of several factors :external, internal and marketing