مؤشرات إستدامة المؤسسات المصغرة محاولة للنمدجة دراسة حالة

Abstract

This study aims to identify and define the economic indicators that directly influence the sustainability of micro-enterprises, recognizing their role as a vital source of job creation, innovation, and socio-economic development. Micro-enterprises contribute to meeting societal needs, improving living standards, and enhancing economic returns. The theoretical framework is based on sustainability models drawn from a multidisciplinary blend of economics, management, development, and environmental sciences, reflecting the complex nature of these enterprises. To test the study’s hypotheses, a quantitative methodology was adopted using available data collected through a structured questionnaire distributed to a sample of 109 active craft-based micro-enterprises in Tlemcen province. Two analytical phases were conducted: exploratory factor analysis to validate measurement scales, and linear regression to examine relationships between variables, using SPSS version 22. The findings reveal a varying positive impact of financial, managerial, productive, and marketing indicators on micro-enterprise sustainability. In contrast, administrative and technical indicators showed weak influence. The results further confirm that the more precise and integrated these indicators are, the greater the enterprise’s chances of survival and growth.