دور القيادة الرقمية في تعزيز الذكاء الاصطناعي دراسة ميدانية مؤسسة سونلغاز عين تموشنت

Abstract

"This study addresses a contemporary and vital topic in the modern business environment, namely the role of digital leadership in enhancing artificial intelligence within Algerian institutions, through a case study of Sonelgaz in Aïn Témouchent. The study adopted two approaches: a descriptive approach to analyze the theoretical concepts related to digital leadership and artificial intelligence, and an empirical approach involving the distribution of a questionnaire to 30 employees for data collection. After analyzing the data using the SPSS software (version 26), the study reached several findings, most notably the existence of a significant correlation and impact between the dimensions of digital leadership (such as digital strategy, learning culture, digital citizenship, and innovation) and the adoption of artificial intelligence technologies. This highlights the importance of updating leadership practices to keep pace with digital transformation. The study represents a scientific contribution that sheds light on the new dynamics of institutional work in Algeria and demonstrates how digital leadership can serve as a lever for improving institutional performance in the era of artificial intelligence. "