Cultural Effects of Turkish Series on the Lifestyle of Algerian Youth: Case of EFL Students at Belhadj Bouchaib University Centre in Ain Temouchent

Abstract

The main purpose of the present research work is to investigate the cultural effects of Turkish series on the lifestyle of Algerian youth. Series play a significant role in building viewers’ personalities because through watching these series, people are changing their dressing styles, habits, living styles and they also come to know more about other nations’ cultures. This study reveals whether Turkish series really have an impact on Algerian youth. To reach this aim, a case study has been conducted with forty-five students from the English department and studying at Belhadj Bouchaib University Centre, relying on two research instruments, namely, a questionnaire and an interview. The collected data were analysed both quantitatively and qualitatively. The results obtained, from our inquiry, reveal that the majority of the informants watch Turkish series. The findings also show that these informants are quite influenced by the dressing style and hairstyles of Turkish series’ models, in addition to the fact that Turkish series are disturbing norms and values of some Algerian youth.