أثر التسويق الإلكتروني السياحي في تحسين خدمة الزبون

Abstract

Information and communication technology has become an important element of the activity carried out by tourism business organizations, and there is no doubt that the close relationship between them and the use of this technology and the data and information it contains, contributed to shortening the time and distances, rationalizing efforts, costs and resources, and removing obstacles and restrictions, such as reservations and transportation. This paper aims to highlight the role and impact of tourism e-marketing in improving customer service by knowing the effectiveness and efficiency of media and communication technologies, the Internet and social networking sites in improving the services provided to the customer.