دور التحالفات الاستراتيجية في دعم الميزة التنافسية للمؤسسة : دراسة حالة مؤسسة اتصالات الجزائر عين تموشنت
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University of Ain Temouchent
Abstract
Strategic alliances are of great importance especially in an environement
characterized by dynamic competition ,due to benifits . they provid for both
allied parties .The main purpose of this study is to identify the role that
strategic alliances play in supporting the respiratory advantage of an
organization
To achieve the objectives of the study ,according to a scientific methodology ,
only a questionnaire was used to collect data and it was distributed to sample of
45 individuals , The statistical program SPSS was also used to analyze the data
and many results were reached ,the most important of wich are : there is a
statistically signficant effect of strategic alliance on the competitive advantage
of Algeria Telecom ,the variable of the independent study of strategic alliances
have a positive effect on the dependent variable ,wich is respiratory
characteristics
Description
مذكرة تخرج مقدمة لنيل شهادة ماستر أكادمي تخصص : إقتصاد و تسيير المؤسسات
