أثر الابداع التكنولوجي على الاستراتيجيات التنافسية دراسة ميدانية على مجموعة مؤسسات اقتصادية جزائرية

Abstract

This article aims to study the contribution of technological innovation to the competitiveness of industrial enterprises in light of changes as well as in the external environment by highlighting the role of research and development in supporting technological innovation strategy and determining the relationship between the types of technological innovation and strategies for competitiveness. Our research, dealt with and collected data, i.e a questionnaire distributed to a total of 40 frames at 14 industrial establishments using the multiple regression model to highlight the impact of both product innovation and process innovation on cost reduction strategy, excellence strategy and focus strategy. The study reached that technological innovation in the product affects all the competitive strategies of the sample of the industrial establishments. Technological innovation in the processes also affects both the strategy of excellence and the strategy of concentration, with the exception of the strategy of cost reduction.