أثر الإستثمار في الكفاءات البشرية في القطاع السياحي على أدائها الوظيفي

Abstract

This study aimed to investigate the impact of investing in human competencies in the tourism sector on its functional performance, The study variables consisted of the independent variable of investing in human competencies and its dimensions, and the dependent variable of functional performance and its dimensions To achieve the study objectives, the researcher utilized a questionnaire as the main tool to measure the impact of investing in human competencies in the tourism sector on its functional performance through the five-star hotels Renaissance Tlemcen and Marriott Constantine, both affiliated with the global Marriott chain. The study sample was selected, distributing 360 questionnaires to employees in the two hotels under study. Due to the researcher's inability to retrieve all questionnaires, the study sample size reached 320 employees , To answer the study questions and test its hypotheses, the researcher calculated the means, standard deviations, applied simple linear regression, multiple linear regression equations, Spearman's correlation coefficient, and performed one-way ANOVA using the statistical program SPSS. Additionally, the researcher conducted interviews with officials as a secondary tool to obtain desired information. The study concluded several results, not ably that Renaissance Tlemcen and Marriott Constantine hotels are pioneers in their field through their efforts to provide the best and highest quality services nationally. Moreover, there was a positive moral impact between the dimensions of investing in competencies collectively and individually on the functional performance at Renaissance Tlemcen and Marriott Constantine hotels. The study recommended the strategic employment of rare competencies from institutes and higher schools of hospitality and catering, the use of modern training methods, providing attractive salaries and rich incentives to retain human competencies and attract talents, enhancing educational curricula that include the tourism sector, focusing on technology and digitizing the tourism sector to establish smart tourism and keep pace with globalization.