العوامل المؤدية إلى تبني الخدمات المصرفية الرقمية لدى العملاء الجزائريين

Abstract

This study aims to highlight and analyze the factors influencing the intention to adopt digital banking services among Algerian customers. To this end, a questionnaire was conducted to collect data. The study sample consisted of 55 bank customers distributed across the cities of Ain Temouchent and Mostaganem. Multiple linear regression was used to analyze the data, employing SPSS version 27 software. The study yielded several key findings, most notably a statistically significant positive effect of protection on the intention to adopt digital banking services among Algerian customers.