دور تطبيق الإستراتيجيات التسويقية الإلكترونية في تحسين أداء المؤسسات

Abstract

"This paper addresses the application of e-marketing strategies and their role in improving corporate performance in the contemporary digital environment, through the adoption of modern e-marketing tools and techniques. This research aims to highlight how these strategies can be employed to increase marketing effectiveness, strengthen customer relationships, expand market share, and reduce operating costs, which positively impacts the organization's overall performance. The paper also highlights the importance of using digital channels such as social media, email, search engine optimization, and digital advertising as effective means of reaching the target audience and achieving corporate goals efficiently and flexibly. These strategies are an essential competitive tool for organizations wishing to keep pace with the digital transformation and exploit the opportunities offered by the e-environment to achieve sustainable growth and improve performance."