التحول الرقمي وأثره في تعزيز رضا العميل دراسة حالة للشركة الجزائرية لتوزيع الكهرباء والغاز

Abstract

This study aims to recognize the digital transformation and customer satisfaction as well as the reality of the application of digital transformation in the Algerian Electricity and Gas Distribution Company at a time when this affects the customer's satisfaction. To answer a complaint, we have relied on the analytical and descriptive curriculum, in addition to which a questionnaire distributed to the 100-client study community was designed and our analysis relied on the spss program to achieve accurate results. Finally, the study found a significant statistical impact on digital transformation and client satisfaction in the organization. There is a statistically significant impact between the dimensions of digital transformation and organizational culture and digital technologies on customer satisfaction at the level of Sonlgas Ain Muchent and there is no statistically significant effect between the change in customer satisfaction and the technology at the level of Sonlgas at the level of Muchent. "