أثر مواقع التواصل الإجتماعي على السلوك الشرائي للمستهلك : دراسة حالة موقع جوميا الجزائر للتسوق

Abstract

The aime of this study is to identify the impact of social media on consumer purshing behavior at web site jumia dz market , The study showed a random sample using SPSS.V25 , and we found a positive effect on the dimensions of social media on consumer purshing behavio r , in addition we have giving a numb er of recommendations aimed to activ ate those web sites as an influential tool for the purshasing decisions and their course