دور إدارة الجودة الشاملة في تحقيق الميزة التنافيية في شركات التأمين

Abstract

Total quality management is one of the modern administrative concepts that have achieved great success in all fields in various industrial and service sectors in developed countries, including the insurance sector, as it aims to continuously improve and develop the performance of the insurance service, and it is the gateway that can make a radical change in the organizational culture. Inside the company and transforming it from the traditional administrative method to the modern method that achieves a high quality level of insurance service. As a result, many insurance companies have sought to apply the principles of total quality management in their companies. This study aims to raise the level of performance of the insurance company and continuous improvement in the performance of the insurance service provided to the insured. This study was applied in the Iraqi insurance company by testing a sample of (10) employees in the company, and the questionnaire was used as a means of collecting information, and the study reached a number of conclusions, the most important of which was that the principles of total quality management are applied in the Algerian insurance company in an acceptable manner and it should do more to enhance.