أثر الخدمات المصرفية الإلكترونية في ظل جائحة كورونا على تنافسية البنوك من وجهة نظر العملاء - دراسة حالة بنك الجزائر الخارجي

Abstract

This research aims to examine the "impact of electronic banking on the competitiveness of banks" by highlighting the bank's pursuit of electronic banking services by providing a variety of services by using modern mechanisms to ensure the ease and speed of performance, and the importance of upgrading the standards and quality of services for customers to earn their trust and loyalty. E-banking services are one of the most important strategies used by the bank to gain a competitive advantage, thereby guaranteeing it a prestigious position in the banking market and acquiring a leading bank that helps it to survive and continue.