The impact of Insurance Service Quality on Customer Satisfaction

Abstract

This research aims to determine the extent to which the quality of insurance services offered by the Algerian Insurance Company (SAA) in Oran influences customer satisfaction. To accomplish this, a questionnaire was formulated as a means of data collection and was administered to a random group of 64 respondents who were the company's customers. The investigation highlights the Algerian Insurance Company (SAA) as the focus of the research. Notably, the study reveals a statistically significant correlation between customer satisfaction and the tangibility, responsiveness, and safety dimensions. However, no significant relationship was found between dependability, empathy, and customer satisfaction.