دور إلابداع التكنولوجي في التحسين الليزة التنافسية للبنوك التجارية

Abstract

This research aims to highlight the role of technological creativity as a form of bank-wide creativity in developing the competitive advantage of commercial banks by identifying the relationship between types of technological creativity and types of competitive advantage based on a variety of principles, dimensions and strategies that contribute to the operationalization of the role of technological innovation in general and improve performance for the purpose of attracting customers in particular, Pursuing an effective strategy and addressing the challenges of applying technological creativity in Algerian banks, as the latter is considered a successful tool to exploit opportunities available in a market, absorb the intensity of competition, eliminate the needs of customers and thus achieve profits.