دور أصحاب المصلحة في تحقيق الميزة التنافسية دراسة حالة مؤسسة اتصالات الجزائر (وكالة عين تموشنت)

Abstract

This study aimed to identify the impact of stakeholders on achieving competitive advantage at Algeria Telecom in Aïn Témouchent. The study employed a descriptive and analytical approach, relying on a questionnaire as the data collection tool. The study population consisted of employees at Algeria Telecom - Aïn Témouchent. A representative sample of 66 employees was selected, which was processed using SPSS and a set of statistical methods. The study results concluded that there is a statistically significant impact between stakeholders in both dimensions (internal and external stakeholders) and competitive advantage. Therefore, it can be concluded that stakeholders at Algeria Telecom - Aïn Témouchent branch, both internal and external, play an effective role in creating a competitive advantage for the organization.