اليقظة الاستراتيجية ودورها في نمو المشاريع الريادية

Abstract

This study aims to measure and test the role of strategic vigilance in promoting the growth of entrepreneurial projects. For this purpose, a questionnaire was distributed to 38 entrepreneurs in various fields in the wilaya of Chlef and Ain Defla. We relied on the SPSS26 program to monitor data, and the SmartPls4 program to test the study model. The results showed that strategic vigilance is one of the entrances to bring about growth and change in entrepreneurial projects, by obtaining all the prior signature information about what will happen in its surroundings. Especially the technological awakening, which had a direct and positive impact on the growth of entrepreneurial projects. Where technological vigilance was considered an inevitable necessity, it was focused on by the pioneers along the lines of competitive, commercial and environmental vigilance for its effective role in exploiting information and its efficiency in running entrepreneurial projects, especially in the early stages of project launch