ولاء العميل كنتيجة لانعكاسات التسويق الداخلي ،الدور الوسيط للإلتزام التنظيمي

Abstract

This study aimed to identify the implications of internal marketing in enhancing customer loyalty at the Hasnawi Foundation (BTPH) in Oran and to know the role of organizational commitment in explaining it. The questionnaire was used as a main tool to collect information on the subject of the study, which targeted 80 samples of employees of the institution under study and distributed it. They were asked a set of questions in a questionnaire in order to know their opinions about the variables of the study, and then the answers were analyzed using the statistical program SPSS. The study concluded that organizational commitment mediates the relationship between internal marketing and enhancing customer loyalty at the organization Hasnawi. The study recommended that the organization should make more efforts. For financial motivation towards new workers.