"تداولية الصورة الإيحائية والرسالة اللغوية في الخطاب الإشهاري السياحي : "الدليل الإشهاري السياحي الجزائري أنموذجًا

Abstract

tourist advertising discourse is a communicative structure based on the interaction between image and language to achieve persuasive goals. Accordingly, this research seeks to investigate the pragmatic dimensions of tourist brochures by describing them and analyzing their iconic and linguistic components. The study aims to deconstruct the interactive relationship between the connotative image and the linguistic message, exploring how connotation is exploited as a pragmatic strategy to influence the recipient and direct their behavior within a specific situational context. Through description and analysis, the research concluded that the synergy between iconic and linguistic communicative tool that transcends information to influence. The connotative image plays a central role in reinforcing pragmatic intentionality, directing the tourist's decision to visit, and creating an alluring mental image of the destination, making the brochure an effective advertising medium that achieves illocutionary force in tourist discourse.