Analyse sociolinguistique et sémiotique du discours médiatique contemporain : le cas des publications de l’influenceuse Algérienne Ines Nayli sur Instagram

Abstract

In thisresearchwork, we first observed the evolution of media discourse, which has shiftedfromtraditional media to a digital environmentdominated by social networks. Today, information isfaster, more interactive, and multimodal, and users are no longer onlyreceivers but also content creators. In thiscontext, ourstudyfallswithin the field of language sciences and focuses on a socio- semioticanalysis of the posts of the Algerian influencer Inès Nayli on Instagram. Weexamined how this digital platformbecomes a space for producing media discourse and promoting cultural representation. Our researchisstructuredintothreechapters. The first presents the theoretical and methodologicalframework of the study as well as the corpus. The second focuses on the sociolinguistic situation in Algeria and language contact phenomena. The third deals with the semioticanalysis of representations of Algerian heritage in the selectedposts. Finally, weprovided a general conclusion thatsummarizes the findings and opens perspectives for furtherresearch.