دور رأس المال الفكري في تعزيز الابداع والابتكار في المؤسسة -دراسة حالة شركة هيبروك بوهران

Abstract

This study aimed to identify the role of intellectual capital in its dimensions (human capital, structural capital, relational capital) and its impact on enhancing creativity and innovation in Hyproc Shipping Company in Oran. In order to achieve the goal, the descriptive and analytical approaches were used, relying on the questionnaire as the main tool for collecting information supported by the interview, so that the number of individuals in the studied sample reached 61 individuals distributed between different departments in the company under study The data contained in the questionnaire were analyzed using the SpSSv26 statistical packages program, and the study reached a number of theoretical and applied results, the most important of which is the existence of a statistically significant effect of intellectual capital on creativity and innovation. It also became clear, based on in-depth analysis, that there is a statistically significant relationship between intellectual capital.