أثر العلاقات العامة في تحسين الصورة المؤسسة الخدمية دراسة حالة مؤسسة اتصالات الجزائر للهاتف النقال موبيليس وكالة عين تموشنت

Abstract

The aim of this study is to clarify the fact of the public relationships in Mobiles Company as well as the role of these relationships' activities in improving the audiences' mental image. Where these public relationships are based on the setting and suppo rting of good relationships between the institution and its audiences This can be done through efforts concerning the description of the organization, its activities and services. This way is considered the most successful method to improve the institution 's reputation through showing a positive and an honest image about it. Mobilis company is one of the institutions that seeks to ameliorate its mental image in front of its audiences through media and public relationships' activities such as; open - visits , participating in exhibitions and audio and visual media. In addition, participating in competitions, financial support, technical projects and donation acts. As a result of this study, it is determined that Mobilis company seeks through the public relati onships' activities to create good relationships with its audiences. These relationships are based on love, appreciation, respect and the desire to continue dealing with. Its effective practice of the public relationships reflects positively on its sales a nd services as well as gaining the confidence of its clients, thus gaining a good image. It is recommend expanding the comprehension of the public relationships and giving them the necessary importance through the establishment of its own section depending on specialist experts to achieve the desired success