أثر إدارة علاقات العملاء في تحسين تنافسية البنوك - دراسة حالة البنك الوطني الجزائري وكالة عين تموشنت

Abstract

This research aims to study the impact of the application of customer relationship management on increasing the competitiveness of banks. Competitiveness through the bank’s possession of ATM windows on a large scale to provide new services on an ongoing basis to attract and maintain new customers and ensure their satisfaction and strengthen relations with them for the success of the banking process