أثر وسائل التواصل الاجتماعي على المزيج التسويق في ظل جائحة كورونا : دراسة حالة عينة من تجار عين تموشنت

Abstract

This thesis is aimed to study the impact of social media on the marketing mix during of the Corona pandemic, where we studied a sample of Ain Temouchent state merchants who are involved with social media in the practical aspect. In this study, we relied on the descriptive analytical approach in collecting information related to the phenomenon, and to achieve For this goal, we used the questionnaire as a tool for the study, where the questionnaire form was distributed to 40 merchants in the state of Ain Temouchent, and we relied in analyzing the results of the questionnaire on the Statistical Package for Statistical Sciences (SPSS), and in the end the study concluded that social media actually affected marketing in light of the Corona pandemic