اثر تبني المسؤولية الاجتماعية في تحقيق الميزة التنافسية

Abstract

The study aimed to highlight the extent of the contribution of social responsibility to achieving a competitive advantage and to identify the dimensions of social responsibility that contributed to this advantage, in order to establish and analyze the relationship between the two variables based on an analytical approach. To achieve the research objectives, a questionnaire was used to collect data related to the study for the purpose of analysis and result extraction. A random sample of 50 employees was selected from the studied community; 45 responses were retrieved, representing a recovery rate of 93.3% for data collection and analysis purposes. The hypotheses were tested using the statistical analysis program SPSS version 26. The study concluded that there is a statistically significant effect between the dimensions of social responsibility and the achievement of competitive advantage.