الخطاب الاشهاري المسموع دراسة لسانية لنماذج مختارة من إذاعة عين تموشنت

Abstract

Audio advertising speech is a linguistic study of selected advertising models from Ain Temouchent Radio. This memorandum included the advertising speech in its verbal style, which aimsto attract attention and arouse interest among the recipient, in order to persuade him to interact with the product, so that its language has a convincing content for the recipient or consumer. We studied the linguistic levels in advertising discourse in terms of the phonetic, morphological, syntactic, grammatical, and lexical-semantic levels of selected advertising models, considering that linguistic discourse has great importance in conveying the material of the advertising message, in order to know the basic language structures, study its meanings and connotations, and produce its sounds through... Speech device.