Le rôle du e-commerce dans l'amélioration de la visibilité digitale des entreprises

Abstract

The objective of this study was to assess the impact of e-commerce through the Souknet platform on the digital visibility of Algerian businesses. Souknet offers a unique value proposition by enabling businesses to promote their products, services, and apps through a single platform supporting B2C and B2B, reaching a wide audience and enhancing their digital visibility and reputation. Digital visibility has become crucial in a competitive business environment, allowing companies to attract qualified traffic, strengthen their brand awareness, and increase sales. The study was conducted across six distinct axes. Firstly, the origin of the idea was explored, along with its objectives, marketing strategy, operational framework, and the partnerships and resources required for its implementation. Secondly, a detailed analysis of Souknet's financial structure and revenue projections was carried out. Finally, the development of the platform prototype was discussed, highlighting key stages in the development process and the technologies employed. In conclusion, Souknet provides a comprehensive and effective solution to enhance the digital visibility of businesses and contributes to the strengthening of the entrepreneurial ecosystem in Algeria by facilitating collaboration and networking among companies. Leveraging the advanced features of Souknet, businesses can enhance their competitiveness and fully capitalize on the benefits offered by digital visibility.