دور الإبداع و الإبتكار في تحقيق الميزة التنافسية

Abstract

Our study relates to one of the topics that represent the main nerve of modern institutionsn, Most modern institutions seek to achieve creativity and innovation in order to improve services in institutions and thus enhance competitive advantage . To clarify the relationship between them, we conducted a field study at the Sonelgaz Ain Temouchent Foundation . To achieve the objectives of the study , we used the descriptive analytical approach, where we then designed a questionnaire to collect data. A sample size of 32 was distributed The statistical program SPSS V26 was used in the analysis. Statistical data, the study reached a set of results, the moste important of which is that the independent variable creativity and innovation has a significant role in influencing the dependent variable competitive advantage. The study also showed that there was no difference between the sample individuals regarding the contribution of creativity and innovation to achieving competitive advantage. At the end of our study, we reached many recommendation, the most important of which is the necessity of making both creativity and innovation the basic pillar on which institutions are based .