أثر أبعاد التسويق الفيروسي على القرار الشرائي للمستهلك الجزائري بمدينة الشلف- دراسة حالة شركة أوريدو للإتصالات

Abstract

This study aims to determine the effect of viral marketing on the Algerian Consumers' purchasing decision of Ooredoo services, through a survey study on a convenient sample of 390 respondent. The main Findings of this study are : * There are no statistical significant differences in the Algerian consumers' purchasing decision due to their demographics. * There is a significant impact of the viral marketing dimensions on the Algerian consumers' purchasing decision. * Buzz Marketing is the most effective dimension of the viral marketing dimensions in effecting the Algerian consumers' purchasing decision in Chlef city - Algeria..