المقاولاتية: من الفكرة الى السوق؛ دور ريادة الاعمال في خلق فرص العمل والابتكار

Abstract

This study aims to analyze the experience of Yassir as one of the most prominent startups in Algeria and Africa in the field of digital economy and smart services. The study focused on tracing the company’s journey since its establishment in 2017, through its stages of development and expansion, until it succeeded in establishing a strong position in both local and international digital markets. The research also highlighted the main factors behind the company’s success, including technological innovation, understanding local market needs, service diversification, attracting investments, and adopting effective strategies for expansion and digital marketing. The study further examined the various challenges faced by the company, whether legal, organizational, technological, or social, while analyzing the methods adopted to overcome these obstacles through adaptation to the economic and regulatory environment and continuous development of its digital infrastructure. The findings revealed that the success of startups is closely linked to their ability to innovate, respond to market demands, and invest in technology and human resources. The experience of Yassir demonstrates the important role of startups in supporting the digital economy and enhancing economic development, especially in light of the rapid technological transformations taking place worldwide. The study also emphasizes the importance of providing a suitable legal and financial environment to encourage digital entrepreneurship in Algeria. Keywords: Startups, digital economy, innovation, entrepreneurship, smart transportation, digital services, Algeria, Yassir.