اثر ادارة العلاقة مع العملاء في تعزيز جودة الخدمة البنكية دراسة حالة بنك الفلاحة و التنمية الريفية -وكالة حمام بوحجر

Abstract

This study on the bank of (Badr) analyzes the impact of Customer relationship management (CRM) on enhancing banking service quality . It explores how CRM strategies are integrated into the banks administration to drive customer satisfaction. Through an empirical study at the bank (Badr) , service quality models and their role in achieving competitive advantage were evaluated . the findings indicate that effective CRM is strategic tool for improving performance and bridging service gaps , highlighting the Importance of customer – centric strategies in ensuring the banks excellence within the Algerian financial sector