الإطار القانوني للإشهار

Abstract

"Advertising is a legally recognized means that holds central importance in the economic field due to its effective role in facilitating the marketing of products or services for various stakeholders and in achieving a certain competitive advantage in the market. It also contributes to enhancing consumer awareness by allowing them to learn about the characteristics and benefits of the promoted goods or services. However, the use of practices contrary to the law in the context of advertising may lead to negative effects that could harm the interests of consumers as well as those of competitors. In response to such abuses, the legislator has intervened by establishing specific legal rules governing advertising and setting standards to be respected, with the aim of protecting economic operators and ensuring the proper conduct of market transactions. "